The first one launched a campaign that centered around “What if…”
The second is a Japanese fever dream to launch Toyota’s sponsorship of the Tokyo 2020 Olympics.
Went a little nuts on this one. New packaging. Original recipe. See, that was easy.
My partner Marc d'Avignon and I made this fun piece of content with Big Phil over at Best Fiends. It also won YouTube Ad of the Year.
Toyota wanted the take-away to simply be Mirai's only emission was water. This ran in cinema and a :30 on the SuperBowl in California.
The other two ran online to deliver the business.
Launch of the iPad, reinforced the iPhone and its new cloud capabilities. Extolled why the iPhone 5 was the next big thing, how you live differently with a Macbook Air, and most difficult of all, get people to buy the next version of iPad.
Nike wanted to flood the summer airwaves with :15s to launch the Nike Air 360s. They dug this idea so much they added a few more shoes to the lineup. Sorry so small, my Digibetas are tough to find.
Credit truly goes to Katherine O’Brien and Eric Kallman on this insanity.
You get the idea.
Tough space to differentiate oneself as a brand. This, however, broke through. The :30s were cut into a nice launch piece.
SoFi wants to take on the banking world.
Live for Now doesn't translate well to being on your phone.
Art & Copy round two.
Client had no money and asked if we could just make something for the Avedon show. I made this with the in-house editor. The music was done by me with a thumb piano, a guitar, and a bottle of wine. It won something, I think.
Product benefits can be tough.
But not for these cats!
I know, I know, but these were fun as hell to make and Christopher Guest shot them, so there.
The client wanted as many spots possible for summer on a 150k budget. Also, as much business and drink shots we can manage. Problem solved.
These were to run on the Grammys. They didn't, sadly. but hey were finished and I still like them. Also, both athlete and artist are real people using their real talents.